Inline Plastics – Website Redesign

Flip over a plastic container at Whole Foods, you’ll likely see the Inline Plastics logo. An innovator in food packaging for over 45 years, the company’s antiquated website was in need of an overhaul, both strategically and visually.

This was a Popkit project so my role was all-encompassing. I ran an all-day discovery session with the client, captured requirements, developed user flows and architecture, delivered mood boards, designed pages and graphics and guided the client through a very deep process of asset gathering.